A number of years ago the Museum I work at was tasked with minimizing its expenses across the board. We looked for every possible way that we could continue to fulfill our mission while eliminating waste. One area we took a hard look at was how the Museum advertised. The advertising of the Museum in 2007-2008 was pretty traditional and there was no noticeable affect on visitation regardless of how we advertised. The Museum made the conscious decision to wean ourselves off the traditional method of advertising and begin to focus on social media as a means of reaching an audience in an affordable and direct way.
Like all museums we have a website (www.museumoftime.org) that we use as a "virtual brochure" of sorts. It lets visitors know our hours, our services, etc. in a fairly static way. We regularly update the information on the site to make sure that it can continue to serve as a one-stop shopping location for visitors interested in paying us a physical visit. The Museum uses it's social media platforms to create a more interactive and immersive experience for our visitors. The first effort by the Museum to create a social media presence was the creation of our Facebook Page (www.facebook.com/NationalWatchClockMuseum) and YouTube Channel (www.youtube.com/user/nawccnwcm) in 2008.
|Museum's Facebook Page|
|Museum's YouTube Channel|
|The Museum's Twitter Page|
|Instagram with us!|
So what's next? Your guess is as good as ours! We've started a blog (http://national-watch-and-clock-museum.blogspot.com/) as yet another way to reach a broad audience with our mission and we will soon be found on Google+ as well. It's a lot of work to keep these pages updated and active, but we continue to see our on-site visitation grow even though we spend 63% less on advertising than we did just five years ago. Additionally, these mediums are much more useful in actually spreading our mission than any print, paid advertising could ever do. Thank you for taking the time to interact with us on a daily basis and we'll keep an eye out for your follows, tweets, likes and what-nots!